Manner previously announced a giveaway cup event on Xiaohongshu, and the light purple ceramic cup in the accompanying images quickly captured the hearts of many cup enthusiasts. As usual, new merchandise would land on various platforms within a day or two after the official poster was released, and many fans even checked with stores in advance about stock availability, gearing up for the rush. However, this event has yet to appear, with some people setting alarms for several nights in a row only to come up empty-handed, while store employees also said they had not yet received notice. Is it the weather that has delayed the nationwide launch, or has there been a problem with the brand's communication? This article will reconstruct the course of events and explore the communication shortcomings exposed by Manner during the event delay controversy. [more…]

Recently, the TV drama "Forever Night Star River" has surged in popularity, and the milk tea brand Molly Tea took the opportunity to launch a collaboration, but issues such as delayed merchandise, stock shortages, and reselling have led to collective complaints from fans of the show. Although the official side issued an emergency apology on the 15th and promised compensation, the limited-edition paper bags will not be available until the 30th at the earliest, prompting fans to exclaim that "the timeline is too long, and enthusiasm is being worn down." Why did this highly anticipated collaboration fail? Who exactly was hurt when the brand temporarily changed the schedule and store issues occurred frequently? Join Coffee Workshop as we review the entire incident and also take a look at the heartwarming recommendations Front Street Coffee has prepared for coffee lovers. [more…]

The collaboration between Goodme and Honkai: Star Rail was supposed to be a fan frenzy, but it turned into a reputational crisis due to severe merchandise shortages. On the first day of the event, the official mini-program queue exceeded 1.2 million people, stores in many locations sold out within 3 hours, and high-priced complete merchandise sets appeared on second-hand platforms. Although the brand claimed to have prepared "the largest inventory in history," compared with the previous Love and Deepspace collaboration, whose stock was only one-third of this amount, it clearly underestimated players' purchasing power. What dissatisfied fans even more was that many stores explicitly stated they would not restock, causing the collaboration to end early. This imbalance between traffic and reputation sounded a warning for co-branded marketing in the coffee and tea beverage industry. [more…]

On May 20, Luckin opened 15 directly operated stores simultaneously in Urumqi and Lhasa, announcing that the brand now covers all provinces nationwide. On opening day, 11 Urumqi stores and 4 Lhasa stores saw huge crowds, with some stores having wait times of over three hours for order pickup, and limited-edition cup sleeves and paper bags quickly sold out. However, alongside the high popularity came a string of complaints: severe delivery delays, inconsistent prices between third-party platforms and the mini-program, orders that could not be refunded, and even customers being removed from corporate group chats and blocked for speaking in group chats. The brand underestimated local consumer enthusiasm and lacked sufficient response measures, putting service and quality control under pressure. Based on the experience of brands like Front Street entering Xinjiang, a booming opening in a new market is not surprising, but how to balance traffic and experience remains an issue Luckin needs to address. [more…]

Starbucks has consistently won consumer favor with its beverage and merchandise designs, but a new cream pie recently launched by Starbucks Japan unexpectedly sparked controversy online. This dessert, featuring a cocoa crust wrapped around blueberry cream and garnished with strawberry-powder pearl chocolate, trended on Twitter because netizens pointed out its appearance closely resembles apple snail eggs or the Ohmu from "Nausicaä of the Valley of the Wind." Despite the appearance triggering trypophobia-style complaints, some adventurous tasters said it actually tastes good. This article reviews the official introduction of this new product, netizen reactions, and several past aesthetic missteps in Starbucks history. At the end, professional coffee knowledge exchange channels and Front Street Coffee recommendations are included. [more…]

For many coffee lovers, buying coffee from a regular store every day has become a habit, and some even buy dozens or hundreds of cups in advance at the store to store there and collect them day by day later. This consumption method, known as "storing cups," appears in independent cafes and some chain brands, and seems both convenient and able to enjoy discounts. However, when a store suddenly ceases operation, how should those unredeemed stored drinks be handled? Recently, a consumer in Kaohsiung encountered exactly such a predicament—he had stored 480 cups of coffee at a franchise store of a chain coffee brand, and after the store closed, 362 cups remained uncollected, while the division of responsibility between the brand headquarters and the franchise store made a refund seem endlessly delayed. [more…]

It is no longer uncommon for celebrities to open coffee shops across industries, but Nicholas Tse's "Chef Nic" coffee shop that has now landed in Zhengzhou has taken a different route. The shop was jointly created by Chef Nic and Xinhua Youpin under Xinhua News Agency. In addition to serving coffee and light meals, it also displays poverty-alleviation agricultural products such as Yunnan Menglian coffee, Hebei Wuqiao roast chicken, and Inner Mongolia oatmeal, as well as intangible cultural heritage handicrafts and cultural merchandise. Fans who visited the shop reported that the coffee was mediocre, with the bean aroma not standing out enough, and that it felt more like a space for experiencing poverty-alleviation agricultural products. At the same time, many longtime fans have spoken up: rather than opening shops nationwide, it would be better to hold concerts quickly. [more…]

As Typhoon Bebinca made landfall in Jiangsu and Zhejiang, Luckin Coffee's collaboration with Korean illustrator YEYE featuring the "Scribble Puppy" launched as scheduled, drawing a large number of fans who set early alarms to snap up the merchandise. However, many users found that the collaboration package on the mini-program was priced as high as 60 to 70 yuan, far exceeding the previous range of 20-40 yuan, triggering complaints that it was "too expensive." A few hours later, the price of the same package suddenly dropped to just over 30 yuan, prompting consumers who had already placed orders to angrily demand a refund of the price difference. Some employees speculated that the issue was caused by a pricing error when the items were listed. Behind this price controversy, the long-standing problem of frequent system bugs in Luckin's collaboration campaigns has once again surfaced. [more…]

Following the Egg Tart Dirty and the Finger-Lickin' Original Recipe Chicken Latte, KFC has once again launched a surprising co-branded new product—the Five-Kernel Egg Tart Latte. This coffee, created to celebrate the seventh anniversary of the mobile game "Identity V," officially went on sale on April 1, and purchasers receive a collaborative cup sleeve and greeting card set. However, is this product, which forcibly combines five-kernel filling, egg tart, and latte, a stroke of creativity or sheer absurdity? Netizens' reviews after actually trying it are thought-provoking. This article sorts out the details of the new product, taste feedback, and KFC's bizarre R&D trajectory in recent years. [more…]

On the eve of the peak Christmas sales season, Starbucks suffered a large-scale strike in the United States. Since December 20, the Starbucks union launched actions in three cities—Seattle, Chicago, and Los Angeles—and within five days they spread to Denver, Pittsburgh, New York, Philadelphia, and many other places. The union said more than 290 stores were completely closed, while Starbucks officially said only about 170 stores were shut down and 98% of stores were operating normally. The two sides remain sharply divided on core issues such as wage increases and the contract framework. The strike could affect performance during the Christmas shopping season, and the company's stock price fell more than 5% over five days. How this labor-management confrontation will end is worth continuing to watch. [more…]

Recently, Sina Finance exclusively reported that Heytea had initiated internal layoffs involving about 30% of its employees, and the news quickly sparked widespread discussion. Heytea responded promptly, saying the report was untrue and that there was only normal personnel optimization based on year-end performance reviews. This incident has once again drawn public attention back to the new-style tea beverage sector: Nayuki is expecting losses, Heytea's growth is slowing, store expansion is decelerating, and homogenized competition in the industry is becoming increasingly fierce. At the same time, Heytea's countercyclical price cuts and moves to tap lower-tier markets have also sparked discussion. This article will sort out the sequence of events and present Heytea's operational changes and market challenges since 2021. [more…]

Recently, a batch of coffee shops named "STARPER COFFEE" has quietly appeared in several small counties across the country. Their storefront designs, brand logos, and even menus are highly similar to those of Starbucks, drawing widespread attention from consumers. These shops claim to be co-branded service stations of Nestlé and Starbucks, but Nestlé has explicitly denied having any contractual relationship with the party that registered the "STARPER" trademark and pointed out that its actions are suspected of trademark infringement. Nestlé also issued a solemn statement emphasizing that the "Starbucks Coffee Service" project has never opened franchising or agency. Meanwhile, the supply chain company involved has applied for multiple similar trademarks, all of which are currently in substantive examination. This article will sort out the whole incident and restore the ins and outs of this brand confusion controversy. [more…]

Recently, Mstand opened a pop-up store called Mstand Market on the first floor of Teemall in Guangzhou, mainly selling merchandise. The store displays various cups, bags, and other merchandise, while coffee has become a supporting role in the package deals. This "buy merchandise, get coffee free" model has sparked heated discussions among consumers, with longtime customers saying it puts the cart before the horse. Mstand, once recognized for its coffee quality, has now become a topic of discussion because of its merchandise, and is even jokingly called "a coffee shop that survives by selling merchandise." The inconsistent quality of the merchandise and controversial pricing strategy make the brand's positioning shift lamentable. [more…]

Recently, a plastic washbasin offered by Mixue Bingcheng as a周边 (merchandise) for spending 15 yuan or more has sparked widespread discussion online. This plastic washbasin, printed with the brand's mascot Snow King, breaks the conventional impression that tea beverage brand merchandise must be exquisite and attractive, with its plain and simple appearance and highly down-to-earth positioning. Netizens verbally complained that it was "ridiculous," yet couldn't help placing orders. It is worth noting that this merchandise is not available in stores nationwide, but is concentrated in certain areas of Jiangsu and Zhejiang, which has made many fans envious. As a tea beverage brand known for low prices, affordability, and being down-to-earth, Mixue Bingcheng's move, though surprising, is actually quite reasonable upon reflection. This article will start from this phenomenon and explore the current state and changes of limited-edition merchandise from tea beverage brands. [more…]

Nayuki's official shop recently sold last year's co-branded limited-edition merchandise for 5.9 yuan with free shipping, including Powerpuff Girls fridge magnets, sparking strong dissatisfaction among consumers who had originally bought designated set meals to obtain the merchandise. Some store employees even revealed that some expired merchandise could be obtained for free without any purchase, simply by checking in and writing a positive review. On one side, fans who spent money on set meals feel let down; on the other, the brand is turning inventory into free gifts or selling it at low prices to avoid waste. Regarding how limited-edition merchandise is handled after a campaign ends, consumer opinions are clearly divided—some support clearing out stock, while others worry that bargain hunters exploiting loopholes could affect future collaborations. [more…]

Molly Tea has teamed up with Hello Kitty to launch limited-edition drinks and merchandise, drawing a flood of fans who raced to snap them up the moment sales opened. Yet once the promotion began, consumers in many cities reported that their payments went through but they never received the merchandise, and some stores even canceled orders without any notice. Customers who showed up to collect their orders were told the merchandise was first come, first served and would be given out only while supplies lasted, leaving some people to make the trip for nothing. As frustration mounted, disputes between customers and staff broke out at some stores, prompting calls to the police; officers advised those affected to defend their rights through channels such as 12315. The collaboration drew widespread complaints because of problems with merchandise inventory and order management. [more…]

Luckin Coffee's recent collaboration with the claymation character Pingu has sparked considerable discussion. In the early stage of the campaign, consumers had to buy designated set meals or two cups of the new drink to get the merchandise, and many fans placed orders at full price or even stockpiled coffee coupons for this. However, not long after the campaign ended, Luckin released the same merchandise again with a lower threshold or even for free, leaving consumers who had bought at a high price earlier feeling dissatisfied. At the same time, employees reported on social platforms that the merchandise was selling poorly, with inventory piling up at some stores, and materials such as stickers even being discarded or given away. From the teaser phase to the rerun, this collaboration reflects the gap between a brand's marketing节奏 and consumers' expectations. [more…]

Starbucks China officially announced on January 16 a collaboration with the Chinese animated classic Havoc in Heaven, launching a transforming cold brew latte and reusable straw merchandise inspired by the Golden Cudgel, set to go on sale on January 19. Once the news broke, loyal fans and IP enthusiasts were highly excited, but after launch, many netizens found that only the straws were available, while the most anticipated Monkey King head-shaped merchandise was nowhere to be found. Stores in Beijing, Liaoning, Guangdong, Shanghai and other places had very little material, prompting some to joke, "No head, what use is this iron stick?" Although the official had stated in advance that except for the launch cities, stock would arrive between the 21st and 25th, the pace of releasing drinks first and merchandise later, teasing appetites, still left many consumers disappointed. This article reviews the entire collaboration event and netizen feedback, and also reminds brands to prepare more thoroughly when planning such activities. [more…]

"Ne Zha 2" has surpassed 1.49 billion yuan at the box office, becoming the biggest winner of the Spring Festival season, with Cotti Coffee, Chagee, and Good Me securing co-branding rights from among numerous competitors. Cotti was the first to announce its collaboration details, launching 12 combo packages, each containing one voucher for any drink on the menu and one limited-edition merchandise item, with no cap on merchandise quantities, no need to rush-buy, and drink vouchers valid nationwide within three months. This unconventional move was praised by netizens as "treating consumers like human beings," standing in sharp contrast to the previous co-branding model of limited quantities, bundled sales, and two-cup minimums, and putting pressure on Chagee and Good Me, which have yet to announce their own terms. [more…]

After the TV drama To the Wonder became a hit, the grassland scenery and herder life of Altay, Xinjiang, moved countless viewers, and this "Altay fever" has swept into the new-style tea beverage sector. Under the name of its "Free Matcha" series, Auntea Jenny launched a tie-in with To the Wonder, including long-scroll painting cup sleeves, takeout paper bags, collaborative lenticular card sets, and student film cards, attracting a large number of consumers to snap them up. However, problems emerged on the very first day of the campaign: some stores stocked only 10 pieces of merchandise, takeout orders included the wrong cards, and when customers arrived at stores to pick up their orders, staff took back the student cards in person... Consumers complained endlessly, and customer service apologized everywhere. As observers of the coffee and tea beverage industry, Front Street Coffee also noticed the supply chain and store execution problems behind this collaboration. This article will provide a complete review of the incident and present feedback from all sides. [more…]